It's a way to pump up their falling margins. Most people see the storage difference and think "Wow! 4 times the storage for $100. That's a no brainer" and buy the 64GB versions. That 64GB cost Apple less than $20 more, meaning the profit margins are higher. » 10/20/14 5:15pm Monday 5:15pm

You know, this may be part of the reason Apple decided to buy Beats. They probably looked at how much sales revenue was being generated from selling premium audio* products with Apple products and realized they could take a lot bigger cut of that pie. These products have ridiculous margins and right now they are… » 10/17/14 6:02pm Friday 6:02pm